On Thursday December 5, 2024, The Life Ring Foundation team joined Tom & Lisa Branch at Branch Management Corporation off Franklin Road in Roanoke, Virginia to graciously accept the first Visionary level Corporate Partnership for the Fighting Kids Cancer campaign. We are thrilled to announce this major advancement in support, that will help our vision to fight kids’ cancer by funding local resources and raising awareness for pediatric cancer and blood disorders.
Pediatric cancer & blood disorders are a battle that no child should ever have to face, and yet, each week in Virginia alone, 7 kids are diagnosed (source: ASK Childhood Cancer Foundation). The funds received from Tom & Lisa, Branch Management Corporation, will go directly to providing new, increased, critical resources locally to ensure every child in Southwest Virginia receives the treatment and care they deserve. This is the main priority of The Life Ring Foundation today, the Fighting Kids Cancer campaign.
Why this matters:
The leading cause of death (by disease) for children in the United States is pediatric cancer. But with your help, we can make significant strides towards changing this grim reality. Thanks to generous partners like Tom & Lisa Branch/Branch Management joining forces with Fighting Kids Cancer, we can urgently accelerate the critical resources needed locally for increased positive outcomes for kids and families in the fight of their lives. Branch Management’s $50,000 contribution will be used to fund vital resources at the local level through the Fighting Kids Cancer campaign in an unprecedented partnership with Carilion Clinic.
Commitment to the cause:
This Corporate Partnership is more than just a donation for Tom & Lisa Branch, it is a multi-year commitment to provide hope, love, and support to those battling pediatric cancer in a community that is near and dear to their hearts. Born & raised in Roanoke, Tom & Lisa have given back to their community in numerous ways, and specifically supported the Life Ring Foundation since 2019. Just like Branch Management Corporation tagline states, “working with you in mind”, that is exactly what this Visionary Corporate Partnership does for Fighting Kids Cancer. It solely works with the kids in the Southwest Virginia community in mind – giving then an advocating voice, raising awareness, and directly funding to make an impact.
“Lisa & I were born and raised here in Roanoke and have grown up, and grown our business here. We have finally found a great cause in The Life Ring Foundation’s Fighting Kids Cancer campaign, and by being great friends with Kelly & Jess (Woolwine) for many years and watching their journey. Not having kids ourselves, we feel very strongly in moving forward with supporting this mission and want to give back”.
– Tom Branch, CEO & President of Branch Management Corporation
A Call to Action:
Tom & Lisa Branch invite other individuals, corporations, and small businesses to join them in this important cause. At The Life Ring Foundation, we have made great strides, but there’s so much more that needs to be done, and every contribution counts. Whether through becoming a Corporate Partner, donating, volunteering, or simply spreading the word, your involvement can help create a future where pediatric cancer is no longer a fear for families battling right here in our community.
A special thank you to Tom & Lisa Branch, Branch Management Corporation, for your generosity and unwavering commitment to improving positive outcomes for children battling cancer and blood disorders in Southwest Virginia. Together, we can ensure every child receives the care and treatment they deserve.
For more information on how you can get involved, visit www.liferingfoundation.org or email Jordan Bousman – Vice President of Philanthropy. jbousman@liferingfoundation.org
Special thanks to: Tom & Lisa Branch & Branch Management Corporation

