Join the

Fighting Kids Cancer

T-Shirt CLUB!

Joining the Fighting Kids Cancer T-Shirt Club is a simple monthly commitment of $20 (or more) per month for one year, or a one-time gift of $240.

We are dedicated to bringing critical resources needed to win the fight against pediatric cancer and blood disorders to Southwest Virginia. Join us at the 3rd annual Charlotte’s Play Yellow Invitational, where 100% of funds go towards the Fighting Kids Cancer campaign. Website coming soon!

Check out our highlight video & photos from the 2024 event.

Who We Are

The Life Ring Foundation is a 501(c)3 public charity dedicated to the health and wellbeing of Roanoke and Southwest Virginia region.  Our primary focus is improving the trajectory of the next generation. Our children are the Valley’s future. 

Founded by Jessica and Kelly Woolwine, The Life Ring Foundation operates with a fraction of the administrative and infrastructure expenses of other comparable charities. We pride ourselves on constructing the shortest distances possible between means and needs.

Why We Do This

We are dedicated to bringing critical resources needed to win the fight in pediatric cancer and blood disorders to Southwest Virginia. 100% of the money raised towards the Fighting Kids Cancer campaign will be used locally to add the desperately needed resources for kids and families in the fight of their lives.

Our goal is to change the narrative in which kids have to leave Roanoke to receive the best possible care. 

Save a Kid’s Life

Getting the best possible treatment should not depend on where you live. Traveling to other cities and states requires critical time and a lot of money. 

Many families in our region cannot afford either one to have their best chance in their fight against pediatric cancer.

Through our Fighting Kids Cancer campaign, we are aiming to raise $20,000,000 for the building and resourcing of a new pediatric hematology and oncology treatment center in an unprecedented partnership with Carilion Clinic. 

Childhood Cancer Facts

Increase in childhood cancer

About 10,470 children in the United States under the age of 15 will be diagnosed with cancer this year. Childhood cancer rates have been rising slightly for the past few decades.

Improving survival rate in child with cancer

Because of major treatment advances in recent decades, 85% of children with cancer now survive 5 years or more. 

Fighting for children with cancer

After accidents, cancer is the second leading cause of death in children ages 1 to 14. About 1,050 children under the age of 15 are expected to die from cancer this year.

These children cancer facts are provided by the American Cancer Society

Inspired by People Like You

The Life Ring Foundation is committed to having a direct, urgent impact in Southwest Virginia & the surrounding region for those battling pediatric cancer and blood disorders. Since launching the Fighting Kids Cancer campaign in 2023, significant progress has been made…but we still need your help. We need your generous gifts, your voice, your presence, and your awareness to bringing the dark shadowy world of pediatric cancer into the light! Learn more about how you can support today by viewing our 2024 Impact Report and contacting us today.

Fighting Kids Cancer & Life Ring Foundation

Upcoming Events

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Our Partners

Life Ring Foundation is Making a Difference